#ProjectGetSavvy | Adobe Summit Sneaks 2025

The MDSR team partnered with Adobe Experience Manager Sites team to deliver Project Get Savvy, an innovative AI solution that revolutionizes marketing campaign planning and execution.

For many brands, creating marketing campaigns from ideation to deployment can be a complex and time-consuming process. Project Get Savvy can streamline the early stages of this process through AI agents, helping any marketer quickly develop a campaign plan. Marketers can interact with multiple AI agents in real-time to generate compelling content and visuals, determine the best channels to reach target audiences, and then create personas of the target audience for feedback. These AI agents can support campaign planning from end to end, enabling teams to move faster.

Watch the full video to learn more about this exciting development: