Adobe Journey Optimizer Template Accelerator: Convert an Image to an Email Template

Creating and updating email templates is a foundational component in your Marketing content supply chain, but these tasks often require significant time and resources because of manual HTML coding. Marketing teams have traditionally relied on agencies or IT teams to develop these templates. The new image-to-HTML tool for email templates simplifies this process by allowing marketers to convert design files into HTML code templates. The converted HTML is ready for further editing in the email design space. This tool supports both JPEG and PNG file types and features a drag-and-drop interface.

You can easily convert design files saved as images (PNG or JPEG) into email template-ready HTML, saving your web team valuable time and resources. The intuitive template generator converts images to HTML-coded email templates that are ready for modification with the email design tools. A marketer or design professional can upload an image and quickly generate an email template, without the need for manual HTML coding. This tool supports conversion from JPEG and PNG file types into HTML-coded email templates.

You can also optionally upload a brand theme — including details such as font colors, font sizes, margins, and padding — to replicate your brand identity in the converted template and ensure complete brand consistency.

MDSR Lab collaborated with Adobe Journey Optimizer’s B2B team to develop and integrate this novel workflow into Marketo, Adobe Journey Optimizer B2B, and Adobe Journey Optimizer B2C. After a successful beta in August involving 17 customers, the solution achieved global availability in early November, now serving over 1,600 customers.

Learn more about Template Accelerator:

Aditya Basu
Aditya Basu
Research Associate 2
Siddharth Yedlapati
Siddharth Yedlapati
Research Associate
Yaman Kumar Singla
Yaman Kumar Singla
Senior Research Scientist
Balaji Krishnamurthy
Balaji Krishnamurthy
Senior Principal Scientist and Senior Director